| In the past, local advertising was the most effective way to reach new customers for businesses providing goods and services in a local market. Yellow pages, local newspapers, door-to-door flyers, coupons and promotions, and of course, word-of-mouth all continue to contribute to generating phone calls and storefront traffic.
However, over the past several years, consumers have increasingly made the Internet their primary source of local business information. Having your business presented at the top of local search engine results and in local directories should therefore be a critical part of any local marketing plan, especially because it can be very cost effective when compared to traditional media. |
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However, over the past several years, consumers have increasingly made the Internet their primary source of local business information. Having your business presented at the top of local search engine results and in local directories should therefore be a critical part of any local marketing plan, especially because it can be very cost effective when compared to traditional media.
When a potential customer searches for a local business, product or service, search engines will return results that match the search terms within a specified geographic area. Often these local results are listed ahead of the general search results. Therefore, if the search engine has information about your business and the products and services you offer, that information could be displayed prominently in the search results.
If a lot of your customers come from your local area to your bricks and mortar location, or you provide services at customer’s premises or homes in your area, Local Search Marketing could be a smart move for your business. Contact us for an honest evaluation of your options