The interesting thing about email marketing is that many businesses confuse it with SPAM. However, if your email marketing is done thoughtfully and with respect for your audience, you can actually provide your readers a lot of value. Email marketing can help you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships.The keys to email marketing are:

  • Only ever send messages to people who have signed up to receive them.
  • Don’t send emails too frequently, and when you do, make them useful and entertaining.
  • Always give an unsubscribe option.

We can help you set up a new email marketing initiative, or revitalize an existing one. Contact us to talk through your options. We can help you create compelling copy, HTML email designs and even set you up an email marketing service to keep things simple and trackable. We can help with content creation for your existing customers or help you target new customers.