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Sian Simon
Sian began consulting in 1997 and founded Coventree Consulting meet the
needs of an expanding client base. Sian has almost 20 years of consulting
and management experience, working both in the US and internationally. She
provides practical marketing support to high-tech/ telecommunications
companies. She specializes in delivering high-quality services in the
areas of:
► Business case
development
► Market research
► Product and Market
strategy
► Product specification,
development, and launch
► Training development and
delivery
► Marketing Communications
planning
► Pricing development
► Sales and customer
collateral
► Support, billing, and
OSS requirements
Prior to consulting, Sian held
a number of marketing management positions for blue chip communications
companies such as Concert Communications, Cable & Wireless US/ Mercury
Communications UK (both part of the Cable & Wireless group), STC (a
subsidiary of Northern Telecom) and British Telecom.
Sian holds an Honors Degree in English from Royal Holloway & Bedford
College, University of London, UK and a Diploma in Communications Studies
from the College of Distributive Trades in London, UK.
As a Marketing Consultant, Sian has completed a variety of projects
including:
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Creation of a complete marketing plan for a small IT services
company, to support expansion plans and acquisition of new
customers. She also provided support for the development of new
web site, marketing and proposal materials, public relations
program and vertical market collateral.
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Development and launch of a series of promotions designed to
stimulate new business and retain existing customers for a major
global satellite operator. Subsequently retained by the same company
to develop new product pricing and product descriptions, plus
develop comprehensive marketing communications materials and sales
incentives. |
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Development of marketing databases and tracking / analysis systems
using MS Access for a web-based recruitment service.
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Specification, development and launch of a portfolio of conference
calling services, including traditional audio-conferencing, "Reservationless"
audio-conferencing, web-based data conferencing service, and
conference bridge rental, including sales and customer collateral,
training materials and promotions.
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Specification, and launch of International Toll Free Service and
Universal International Freephone Service.
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Requirements definition for a Unified Messaging platform. Analyzed
competitor positioning, developed product specifications, and
pricing strategies.
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Development of product specifications, product positioning, and
pricing strategies for a Pan-European mobile service. For the same
company, developed a business cases for the launch and deployment
of global VSAT and Unified Messaging services.
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Managing the implementation of a major new US distribution channel
for a global communications company. |
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Specifying service measurements/guarantees for a new global
product that spanned a number of local networks.
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Building the business case for a multi-million dollar investment in
the US market. Completed market, customer, channel research, defined
product requirements for VPN, Call Center, Calling card, and web
based billing and customer service. Developed the strategic
financial analysis to support the business case, which was approved
by the client.
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International VPN product positioning and sales strategy for a
major Asian carrier.
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