Search Engine Optimization, or SEO, can be divided into two categories: On-page SEO and Off-page SEO.
On-page SEO refers to how well your website’s content is presented to search engines. There’s no need for trickery here – if your website’s content appeals to human visitors, it will attract search engines too. On-site SEO is one, albeit important, piece of an overall integrated marketing strategy. SEO is the basics of setting up your website to properly communicate with major search engines, through fast load times, clean, usable design, and proper coding to identify and describe your site. Step two is to create the compelling content that will engage humans and search engines. Onsite SEO should be the first thing you consider when building a website, or when planning on launching additional online marketing activities. If your website doesn’t work well, you’re really throwing money at a wall and hoping it will stick.
Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve, but again, if you have content that would appeal to search engines, other people will find you, and likely link to your site.
At the end of the day, it all comes down to a simple premise: if your site is has valuable information and is user friendly for humans, your search engine rankings should improve over time. But remember that SEO is only a piece of the online marketing pie because the search results that people see, especially on the larger search engines like Google, increasingly depend on who is doing the searching…so the number one in the results is personalized for each user based on search history, recently visited websites, whether or not logged in to Google and a whole host of other things.
Having said all that, we can help you with a website evaluation and recommendations, or we can go the whole hog and create a full search engine and content optimization plan.