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Coventree Consulting |
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Examples of some recent projects:
► Development of a marketing and customer support program to generate business for a new web-based directory service. The service will be marketed through a limited number of resellers, with a limited budget in terms of people and finances. The marketing plan therefore focused on developing "off-the-shelf" tools to support these resellers, plus targeting specific end-user industry sectors to generate pull-through business.
► Creation of a complete marketing plan for an IT services company, to support expansion plans and acquisition of new customers. The company required direction and support on the development of new web site, marketing and proposal materials, public relations program and vertical market collateral.
► Development and launch of a series of promotions designed to stimulate new business and retain existing customers for a major global satellite operator. Subsequently retained by the same company to develop new product pricing and product descriptions, plus develop comprehensive marketing communications materials and sales incentives.
► Specification, development and launch of a portfolio of conference calling services, including traditional audio-conferencing, "Reservationless" audio-conferencing, web-based data conferencing service, and conference bridge rental, including sales and customer collateral, training materials and promotions.
► Requirements definition for a Unified Messaging platform. Analyzed competitor positioning, developed product specifications, and pricing strategies.
► Development of product specifications, product positioning, and pricing strategies for a Pan-European mobile service. For the same company, developed a business cases for the launch and deployment of global VSAT and Unified Messaging services.
► Building the business case for a multi-million dollar investment in the US market. Completed market, customer, channel research, defined product requirements for VPN, Call Center, Calling card, and web based billing and customer service. Developed the strategic financial analysis to support the business case, which was approved by the client.
► Development of marketing databases and tracking / analysis systems using Microsoft Access for a web-based recruitment service.
Click here for some additional projects.
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Copyright © 2002 Coventree Consulting. All rights reserved. Coventree Consulting LLC This page last updated: 06/12/02 |