There’s a lot of buzz around social media, and even though social media tools are generally free, it’s tough to determine the return on investment from the time (and potentially the opportunity cost) that needs to be invested to see results. Businesses are smart to question the value of new platforms, especially those that have not stood the test of time. But social media is far too useful—and ubiquitous—a tool to dismiss out of hand. The question should not be, “Should our organization use social media?” Rather, the question should be “How can we strategically use social media to reach our goals?”
We can help you target your social media activities towards the places where you can expect to find the most impact for your particular objectives. We can help you leverage the tools that are out there to streamline the process, analyse the results and avoid getting sucked into a social media vortex without really knowing if your efforts are worthwhile.
Social media is often presented as the holy grail of online marketing. And yes, it has it’s place. But it’s best contributions are made when it’s part of an overall strategy with specific goals. Talk to us about your objectives and we’ll give you an honest assessment of the tools that can help you achieve them.